Your Aid Area

I guess everyone will agree if I said that obtaining enough highly targeted traffic is the key to success in affiliate marketing business. This method is proven to be effective if you’re promoting or reselling product or service online. One of the best and most secured marketing strategies that affiliate marketers can employ is the strategy of paying for performance. This means that your investments are used only on results such as additional sales and incomes.

In online marketing business like affiliate marketing, no traffic means no sales. That’s the reason why most affiliates or webmasters easily shell out even big bucks just to get top rankings on the search engines. Once you are promoting a product or service in you web page, you need to have more visitors that can be potential consumers to your products and services. This is one of the fundamental rules to succeed in online marketing business. Here, you just need to start and get it right and you can do some things wrong but still manage to succeed. Don’t ever try to get it wrong because no matter how hard you work, you can never find yourself on the way to success.

Let’s take a practical example. Paying for performance could mean giving a commission to a sales person only when new sale is made. This strategy assures you real profit because you can already compute the amount of money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you use up has either come from sale or will generate a sale in the future.

And one of the proven and most efficient ways of acquiring sales in affiliate marketing business is by drawing laser-targeted traffic towards your web site and converting them to sales by means of “Pay-Per-Click” Search Engines (PPCSEs).

PPCSEs like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precisely targeted traffic to your niche. And this means people or site visitors who are actively searching for what precisely you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or services that you are offering. And this strategy works this way: the more exact the keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

Overture claims to be the Internet’s best pay-per-click search engine. It is the world’s leading resource of Pay-For-Performance search on the web. And what’s more enticing about Overture? When you advertise in Overture Premium Listings, your site will absolutely appear in the leading U.S. search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active Internet users.

Overture drives targeted traffic by keeping you away from the general keywords that are very common and usually come expensive and by casting a wide net of laser-focused keywords that are more targeted, not so expensive, and with high conversion rate. I’ll tell you, attracting laser-targeted traffic through Overture is nothing but a “Win-Win” Situation.

Overture’s strategy also allows your visitors to respond. And what’s important once you get your visitors to respond? Well, you are given a chance to develop lifetime customers that will patronize your product and will buy from you over an over again. Bear in mind that one-time sales can’t be a key in creating a highly profitable business especially online. You can only achieve this through PPCSEs like Overture, which gets your site visitors to respond. And once it happens, you can constantly market and sell your products to them.

Another tactic that Overture uses in order to gain laser-targeted traffic is to have a “Back-Up Response” for those who “almost bought” your product on the first visit. To successfully realize this, you need to market and advertise to them over and over again until you make them a new customer. Offer them an incentive so that they’ll allow you to advertise to them over a certain time span by means of e-mail or post mail. Here are some of the back-up responses, which you can use: send a free e-mail newsletter, give a free catalog and offer a promo or sweepstakes, which gives them the chance to win free merchandise.

Other things that will surely attract lifetime customers to your site are offering valued customer discounts, giving seasonal and special offers especially to your repeat customers and any other incentives to purchase. Don’t get me wrong with this; the abovementioned strategies can surely develop a trusted relationship between you and your customers. Aside from patronizing your products over their lifetime, they may even refer others to you or to your site.

Publisher: http://www.netmarketer.org

The best home based business ideas and
opportunities so you can work at home.

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The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely.

The idea with web site statistics, then, is to look for trends. Instead of looking at the numbers a concrete items, look at them over time to see if they’re increasing or decreasing. For example, if you do an internet marketing campaign, then look at your web site statistics to see if the campaign increased the number of hits to your site.

With that said, here are some numbers you should look at:

Visitor Information

There are three areas that are important to review each month and during each marketing campaign. The number of unique visitors will help you to determine whether your site is receiving more or less visitors each month.

The location tells you what country, and sometimes what State, the visitors are coming from. This is important if you’re concerned about your global reach to other countries, or if you’ve done a marketing campaign in other States. Note that this is the State of the ISP where they connected to the Internet. Because AOL is in Virginia, you will have an inordinate amount of Virginia visitors, even though these people are actually all over the USA.

An important distinction is the concept of “visitors” versus “hits”. Each person who visits your site is considered a “visitor”. Each time a visitor looks at a page, that page and its contents are accessed, including the graphics on the page. As example, say that your home page has two graphics on it, plus some text. That is considered THREE elements on the page. When a visitor visits that page once, your statistics will show ONE visitor and THREE hits.

Time of Day Activity

This area of your statistics helps you to determine which days of the week have the most activity, and which time of day is the most active. This can be helpful to know when to schedule chats and teleclasses. For instance, if Wednesdays at 3PM are popular times for your site, they may be popular times for teleclasses. It’s important to note here that one of the most popular times for people to search the web is weekdays after lunch. (People are at work and having a sugar low after digesting their lunch and are surfing the net instead of working.) If this is a popular time for people to be surfing the net, then this might also be a popular time for an internet chat on your web site.

Referrals

This section of your statistics will tell you who is sending people to your web site. It lists which search engines people use, as well as which keywords or key phrases people use to find your site. In addition, this section will also list what other sites are linking from their site to your site. (When someone links from their site to your site, it’s called an “inbound link” or “incoming link”.)

Pages

This section of your statistics will help you to determine which pages are visited most often, how long people stay on a page (presumably to read it), and which page people exit your site from. Again, trends matter here more than the concrete numbers. Are certain pages more popular than others? Are people only spending 5 seconds on a page that should take 3 minutes to read?

Error reports

This section tells you where people had problems accessing your site. If people try to access a certain page and can’t, it will be recorded here. If your site has been unavailable, you’ll see these numbers rise.

For a list of all internet error message numbers and they’re corresponding meaning, check out this website:

http://www.webopedia.com/quick_ref/error.asp

Conclusion

As you can see, there are many number to look at in your statistics, and many ways to interpret them. If you pay more attention to trends and problems, and less attention to actual numbers, you’ll be ahead of the game!

About The Author

© 2004 Karyn Greenstreet.

Karyn Greenstreet is a Self Employment expert and small business coach. She shares tips, techniques and strategies with self-employed people to create and grow their businesses, stay focused and motivated, and perform at their peak. Visit her website at www.PassionForBusiness.com

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The need to advertise on the Internet has produced some interesting advertising sites that promise free traffic to your website. The general idea is that you submit your site and in exchange for traffic, you open your web browser to a specified page and view other websites. There is usually a timer that automatically loads a new web page or you have to click on a symbol after the time has expired and a new page will load. By doing this, some sites claim to be able to send you thousands of free visitors.

Now for the catch…

The problem with these sites is the quality of the websites you’re being sent to and in turn the quality of the visitors to your website. While there are many websites that do actually offer something you may want, many of the sites are simply those advertising some new MLM scheme or some new paid-to-surf program. The quality of the websites for these reasons is extremely poor. The quality of the visitors is equally as poor because most are probably not sitting around all day watching websites in the case of those automatically loaded or spending quality time on any given website. The goal is to get traffic and the only way to do that is to move to the next site as quickly as possible. Do you really want visitors that aren’t really interested in your product? Visitors that aren’t taking a good look at a site that you have put time and energy into?

While free advertising sounds good and if you can get good quality traffic to your site with free advertising, then it’s a good way to go. However, the costs may be greater in the long run than simply finding a good reputable advertiser that will send you the quality traffic you need to create a successful online business.

Visit Opinedmind.com for more information on Internet Scams

The author of this article runs OpinedMind.com and is currently a Ph.D. student writing articles on the issues of student loans and debt management.

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Dear Friend,

Many people like to listen to all the graphic designers
and other web designers about what to do to get your
website in the search engines.

Be very careful, 90% of the time they have no clue. Here’s a secret:

It is very easy for your site to get traffic and to be listed
in the search engines without paying those companies that
advertise they can get you in 1000 search engines.

Don’t worry about the 1000 search engines, you will waste your money.

Just focus on Google, Yahoo MSN. That’s where all the action is.

(And Money for you…)

So how do you get listed on Google?

It’s very simple. Links. Find someone who’s website has a
high Page Rank (PR) and get them to link to you.

First, let me explain PR or Page Rank.

It’s a ranking scale (from 1 to 10) based primarily on the number
of WebPages and the importance of the pages that link to the site
you are at when you use the Google tool bar.

So, the link below is the location you need to go to get the
software – it’s actually a toolbar that attaches itself to your
web browser (i.e. Internet Explorer).

It’s called the Google Tool Bar and here is the link that you
need so you can load it and use it.

http://toolbar.google.com/

Make sure that you get the advanced version.

The Google Toolbar allows you to find out your Page Rank and
the Page Rank of other sites for your link building strategies.
It also provides the Page Information such as links that are
pointing at the site you are visiting.

Here’s How To Start Building Links And Create
An Avalanche of Free Traffic To Your Website”

Now that you have the Google toolbar and have received
information on how to explode the flow of free traffic
to your Website instantly, let’s get started with a plan
on how to really do it.

Do you have any links to your site yet?

If not then get some, you can always go out and ask someone
to link to you, find sites that will add your link to your
site, swap links, post messages on message boards or blogs
give someone a testimonial that has your link after your name.

Sit down and think of ways to get links… be creative..

One cheap and easy way of getting a link to your site is by
swapping with others.

Not all people understand that when it comes to free traffic
to your website that having in-coming links to your website is
one of the most important things you could do. Probably because
they are not marketers or they are misinformed.

But, they are out there.

You can find sites all over over the internet just by doing a
search using a few keywords of your choosing and putting the
keywords into Google’s search engine.

(I would recommend using Google, because if their website doesn’t
show up in Google, the link may be worthless to you.)

Go to their site and you will see a link that says something
like add URL, Resource Page, Links Page, or maybe even, Trade Links.

Click on it, and trade away.

Now one thing you must know when it comes to swapping links…

…put their link on your site first then email them with your
link, link title and description. This is really the best way to
do it so you’re not wasting their time and they know that you
are serious.

Focus on finding links if you want free traffic.

Matt Bacak

Warmest Regards,

Matt Bacak, The Powerful Promoter was Entrepreneur Magazines e-Biz radio show host and became a “#1 Best Selling Author” in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after lead explosion specialist but has also generated leads for some of the
world’s top experts and businesses whose reputations would shrivel if their followers ever found out someone else coached them on their lead generation strategies.

Matt Bacak
The Powerful Promoter
#1 Best Selling Author & Trainer
Toll-Free #: 1-866-MATT-123
http://www.PowerfulPromoter.com

P.S. “If you want to get hot rabid, prospects flowing into your newsletter,
ezine or email list, just go here right now: http://www.promotingtips.com

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When it comes to analyzing your web site statistics, what’s infinitely more important than the numbers themselves is the actual trend that they portray. If you’re trying to build traffic to a web site – and who isn’t these days? – then your first concern should be that the numbers are increasing on a regular basis.

To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics over time. Instead, you should make a daily, weekly and monthly schedule to look over certain statistics.

For example, you may want to watch daily trends in traffic and page views so that any trend lasting more than a couple of days can be immediately addressed.

Once a week, you might want to look at how many hits you’re getting via search engines.

And, perhaps, once per month you’ll want to look at how many page views per visit are being generated by search-engines versus links, versus direct traffic.

If you’re running pay-per-click advertising, it’s even more important to track your clicks and where they come from on a regular basis. Small changes can easily lead to large disruptions in your income flow.

In the end, you’ll need to decide for yourself which stats you should analyze daily, weekly and monthly according to your own site goals. Once you’ve decided which are the most important statistics to track regularly, write down a daily, weekly and monthly to-do list.

Make that plan, stick to it, and you’ll find yourself infinitely more in touch with your site. You’ll think about creating solutions to your challenges more often. And, in all likelihood, you’ll find yourself dealing with a more and more successful web site.

Visit Web Analytics Guide for more information and articles on web site analytics and analysis.

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Snowboard Transfers guarantee comfortable, swift and smart cheap ski transfers from Geneva Airport smoothly to the luxury catered chalet in Meribel, La Grave, Chamonix and the neighbouring Mont Blanc area.

Our ski transfers from Geneva airport service covers skiing transfers to Samoens, Portes du Soleil, Auron, Montroc, Luz Ardiden, Superbagneres and including Les Houches and Val Cenis and and we can supply one off snowboarding transfers to varying skiing resorts as ordered.

With our modern air-conditioned eight men fleet of buses and Xiali, Mercury, SsangYong, or Scion cars we will happily transfer as many people as 17, or 20 plus if you and your friends need this. Indeed our staff are inordinately handy in difficult driving conditions for your comfort. Naturally the drivers are fully indemnified and well trained.

The company organize mountain bike airport transfers from May – Oct and provide sites like the favourite 10: Flegere, Val Thorens, Le Tour, La Grave, Plateau de Beille, Alpe d’Huez, Gourette, Les Gets, Les Menuires, Les Orres, Chastreix-Sancy, Avoriaz.

Driving to Chamonix Mont Blanc France, Les Arcs or Le Grand-Bornand from your plane has never been easier. For luxury ski bus transfers from your flight to your families skiing chalet in Chamonix France ring Ski Holiday Transfers right away, afterwards relax and savour your ski holiday.

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Webmasters have so much information available to them on the Internet about how to increase traffic to their web sites, but how do you keep visitors on the site when they get there? If you happen to use the articles format in order to provide interesting content for your readers, have you considered what they do when they finish reading one of your articles?

Actions the reader will take, will include: navigating to another part of the web site (if you are lucky and have a well designed site); typing another web site address into their browser; and, closing down their browser and doing something else – perhaps resuming their work after a lunch break. If you are a webmaster, the first of these would obviously be your preferred outcome. But a reader who randomly navigates through your pages at speed, is not the ideal. How do you not only keep a reader on your site, but also keep them engaged with your articles and possibly the products you are offering, while they finish the second half of their lunchtime sandwich?

The answer is very simple really, but many webmasters do not use the strategy I am about to outline, when they place articles on their sites – the inter-linking strategy. What is it? It is simply the practice of linking one article on your web site to another related article and clearly signaling the link to your reader. People who write articles in different steps or parts use it already e.g. at the end of “Tips on How to Save Money – Part 1″ they will have a link to “Tips on How to Save Money – Part 2″. But there is no reason why we should not all be taking advantage of this simple but very effective strategy.

For example, you may have written a general article about dental floss (ok so you have a really tough job on your hands of keeping your reader onboard!). In order to ensure that your reader does not leave your site after reading the article, you could include at the end of it a once sentence paragraph that says “If you have ever wondered how they get the mint flavour into dental floss, click here for an article which explains all”. This is a much more powerful strategy than just having a long list of “other related articles” at the bottom of the page, which the reader may not even be able to see because they have not scrolled down far enough. Another benefit of this strategy is that with some clever and imaginative wording in that last one sentence paragraph, you can steer your reader towards a particular page, again possibly with information about a product that you wish to sell. As with all strategies, there is lots of room for experimentation to see what works best. As well as playing with words to come up with a sentence that will ignite your reader’s interest, you can try different formats for the text itself. For example, if the last paragraph looks just like the rest of the article, it will almost certainly be read and taken in by the reader.

Implementing this inter-linking strategy may take a little more time and thought, if you have previously only carpet-bombed your site with as many articles as possible. However, it is definitely another valuable tool for the webmaster’s toolbox, or weapon for his armory, depending on how fanatical you are about keeping visitors on your site as long as possible!

Emmanuel Mendonca is the webmaster and publisher of Debt Genius at http://www.debtgenius.com – a free source of information and advice on debt consolidation, getting out of debt and saving money.

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For most people, building a web site is easy. Even a 10 year old can add all the bells and whistles. But for some reason, getting people to visit your site often proves to be a little more difficult. In fact, it’s not at all unusual for a web site owner to never recieve a single visitor and soon give up any plans to have a successful site.

So how can you boost your web site’s traffic? According to Internet Marketing Consultant Gaston Collins at http://www.GastonCollins.com – there are a few quick ways to get traffic for a very minimal cost, but one of the first things you should do is setup a web site stats system that will allow you to track where your visitors come from. “It’s important to know what pages your visitors will be coming from to visit your site. Otherwise you won’t know what wotks and what doesn’t,” Gaston says.

So with that out of the way for now, let’s look at some ways to get traffic. First of all, you can use the Pay-Per-Click (PPC) method. Google Adwords and Yahoo Search Marketing are the most popular PPC search engines.

Second, you can get free traffic by marketing your site through organic search engines. The major players are Google, Yahoo, and MSN – in that order.

The third way to get traffic to your site is through various methods of posting links to your site around the internet. The top methods of choice for this is contributing useful information to message boards and writing articles.

Finally we’ll discuss an often over-looked method of traffic generation, which is Ebay. You can look all day long, but you may not find a larger, more laser-targeted source of traffic at such a low price.

This article is continued at http://www.GonzoWebHosting.com/articles/web-site-traffic.htm

Gaston Collins has consulted many small businesses and website owners on developing a successful marketing plan. Visit his site at www.GastonCollins.com

Max Cornell is a web hosting expert and has been a regular contributor to the Internet since 2001. Learn more about Web Hosting and other webmaster tools at www.GonzoWebHosting.com

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1. Hunt for Catchy Domain Names and Get a Quality Paid Host

You probably have a domain name already, but you might consider getting new ones for different sections of your website or for different target markets. Gone are the days when it used to cost $50 to register a .com and most people can afford to have several domain names. Nameboy is a fabulous free tool to find available names. However, don’t register your domain names with Nameboy: they are expensive. Instead, we recommend you use this registrar who charge half the amount.

If you are using a free web host, then ditch it – their intrusive advertising will stop people returning to your site and most directories will not list it. Spend some time at Webhosting Talk, which is world’s number one forum for webhosting. There are literally thousands of hosts out there, so it can be an arduous process finding a reliable one which will provide a good level of service. The one we use for most of our sites is here.

2. Put All your Energy into Creating the Best Website Possible

Now its time to create your site or, if you have one already, make it even better! If you need a user-friendly yet advanced HTML editor, we would recommend 1st Page 2000. It is 100% free and far easier to use than the likes of Dreamweaver. Try to make your website look as impressive as possible: it is worth burning the midnight oil to make it look just perfect. We can’t stress how important it is to have a professional-looking logo; most webmasters underestimate their significance. In this day and age, image is everything and a jaw-dropping logo will impress potential advertisers. If need be, pay for a graphic designer to create one for you.

3. Write Unique Meta-Tags for Each Page of Your Site

Although meta-tags are no longer as important as they used to be, with search engines like Google and Yahoo no longer using them, it is worth the effort to create unique meta-tags for each and every page of your site. That way you will receive multiple listings in the search engines. An invaluable free meta-tags generator can be found here.

4. Do Some Market Testing and Then Tweak the Site if Necessary

When you have finished your website, ask your friends to surf around it and get their feedback. Big businesses spend billions of dollars on getting consumer feedback on their products and services, but by asking family and friends, you can gain an invaluable insight into how other people will perceive your site for free. You can also ask other webmasters for suggestions on how to improve your site on one of the many forums such as SitePoint or IHelpYou

5. Submit Your Site to the Search Engines

Now comes the fun part. You can either submit your site to the major search engines manually or, to save time, use a submission tool. There are lots of companies which will try to rip you off by asking you to pay to use their submission service, but there’s no need to pay a penny. We have spent hours surfing the net to find the best free submission tools for you!If you are pushed for time, you can use either

this or this service which will submit details of your site to various top and middle-ranking search engines. However, we would strongly urge you to spend an afternoon using the excellent SelfPromotion.com to let scores of search engines and directories know about your new fangled creation. A word of caution: never ever use your real email address to make site submissions. Despite what they claim, many of the search engines, particularly the smaller ones, sell the email addresses of webmasters who submit sites to them and you will start receiving more and more spam. Make up your email address or open a new Gmail or Yahoo Mail account and use that when submitting.

6. Don’t Forget to Submit Your Site to Directories

The most important directory to submit your site to is Dmoz which syndicates its content to thousands of other portals. Read the instructions about how to submit your site carefully. Yahoo’s directory used to be equally significant, but we don’t think it’s worth the investment any more. Yahoo now gives prominence to its pay-per-click listings and being in their directory will not pull enough traffic to most sites to justify the cost. Yahoo charges an exhorbitant annual fee for a site to be listed in its directory. Alongside Dmoz, don’t forget to submit your new-fangled creation to niche directories in your field and in your geographical region. The more links you have to your site, the greater your link popularity and the higher your site will feature in King of Search Engines, Google!

7. Also Consider Pay-Per-Click Search Engines

Free search engine traffic is great, but sometimes it takes months to properly optimize and tweak your web pages until those pages show up high enough in the rankings to do you any good. PPC Search Engines are based on the premise that you, the web site owner or affiliate program promoter, pay a fee to have your site/product listed before others. You can end up paying a considerable amount of money for PPC listings in search engines, but it can provide a valuable source of targeted traffic if you play the game with caution and guile.

Make sure you do your research first to choose the most cost-effective PPC search engines for you. If you do a search at

Webmaster World, for instance, you will discover that many webmasters who paid for listings at Enhance Interactive have considered it a complete waste of money as it partners with poor quality search engines. Other PPC search engines we suggest you avoid are Xuppa (awkward to navigate, poor customer support), Brainfox (terrible control panel) and the European PPC search provider Espotting (very high minimum bid). A couple of PPC search engines we have had a good experience with are this one and this one

8. Optimising Pay-Per-Click Marketing Campaigns

A good way to create a collection of keywords for PPC advertising is to view the source on competing websites. You may do this with as many sites as you want, create as large a collection as possible. Here are some other useful tools to dig for keywords to add to your PPC campaigns: Overture USA and Overture UK toolboxes shows both keywords and traffic; 7Search’s and Google’s are equally good.Patiently build a large collection of search terms. If you only use 20-30 “good” keywords you have to bid high on them and the traffic will be expensive. But if you use hundreds of words you can receive an equal amount of traffic without having to bid high amounts. Also don’t forget the landing page people first see when they click on your PPC link must be optimised to generate the sale, sign-up or whatever your aim is.

9. Banner exchanges are a Brilliant Way to Build Your Brand and Traffic

Banner exchanges will allow you to spread the word about your site on thousands of others at no cost. If haven’t got a banner, there are hundreds of excellent free-to-use templates at AAA Banners. We have tried over 100 banner exchanges over the years, but most of them seem to be run by amateur webmasters from their bedrooms and, as time progresses and their interest in the project wanes, the level of service deteriorates. The most professional banner exchange we have ever come across is this one. We receive hundreds of visitors from them every day. If you decide to give them a go, spend time getting to learn how to target your banner(s). That way they will only appear on sites in your category and you receive more traffic back to your site.

10. And Finally, the $$$s…

It’s only when you have finished promoting your site that you should consider adding prominent advertising to it. If, say, you have in-your-face affiliate links from the start, directories are more likely to reject your site. Therefore wait until your site has been included in directories, accepted by PPC search engines and banner exchanges, before adding banners and text links to the top of your pages.

When looking for merchants to promote, avoid the ones that merely pay a one-off lead or sales commission. Most of the wealthiest people in society can enjoy a high standard of living because they have residual income streams: they don’t work 100 hours a week to pay for their Mercedes cars. Therefore look for stores that pay you commission for each and every purchase a customer you send to them makes – even if it is years down the line. Visit Azam.biz’s directory for the best companies to consider partnering with.

About The Author

Article by Nadeem Azam – URL: http://telecom.Azam.biz

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