Archive for the 'Publishing Portal' Category

CD and DVD Packaging – a Short and Sweet Overview

Product packaging DVDs and CDs is perhaps among the most frequently forgotten and yet absolutely crucial steps to take care of when duplicating and manufacturing discs. Even the littlest detail has the potential to subtract from the excellent quality of your entire undertaking plus demolish your hard work. DVD and CD packaging is the one thing you totally should get done effectively. Don’t even think of compromising your firm’s trusted reputation by risking delivery of low quality work…

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First off you ought to know concerning CD DVD product packaging: there is a considerable distinction between replication and duplication. You’ll discover that there’s a fundamental difference, regardless that both seem a matching. Duplication incorporates the same technology you choose in the home if you burn compact disks, however it is significantly faster in turnover time, as you might typically expect from an industrial process. The downside being that this specific procedure is considerably more highly-priced because it is usually put to use when doing modest clusters of around 10k or fewer. Aside from that it offers a considerably lesser quality versus the complementary option for DVD and CD packaging, production via replication. Hence, choose your methodology shrewdly. Packaging media discs employing replication means the media data is copied by imprinting all digital data onto the DVDs or CDs. Subsequently, they’re properly printed and also lacquered. This is normally the method for numerous DVDs, and the quality achievable is actually awesome. Then of course you’ll have to make your mind up whether or not to make use of normal cases or “digipacks”. Standard cases would be the larger plastic ones which feature a set of guides for paper cover and booklets. They come in various patterns. They will hold multiple CDs or DVDs, and are trendy since they provide a little extra protection for that discs on the inside. Unfortunately, they are high priced and certainly not particularly eco friendly, unless you’re ready to pay extra for ones created from reprocessed stuff.

By comparison, digipacks are manufactured of pressed paper featuring a small PVC holder on the inside.

Take into account pushing for resourceful in your CD DVD packaging. Leveraging the latest techniques, you will have the a chance to go way further than standard design featuring photos and graphics and instead to decide on something more exclusive and even interactive for the disc packaging. Cardboard pop-ups, a variety of components, cut-outs, and also other artistic approaches might do the trick and make your data, intel, video clips and/or tracks be noticeable in their respective sales environ.

Obviously, freebies or even prize draws have similarly turned into well-liked additions to standard packaging CDs and DVDs. Everyone loves collecting prints, cherished photo cards, signed memorabilia, along with other things you can also add to your DVD. Or maybe throw in codes consumers are able to put in on your corporate web site to access insider shows or sound tracks, sign up for online games, or, last but not least, end up with special discounts. CD and DVD packaging could have a very large impact on purchases along with the impression people may develop of your products. Always make sure religiously that your CDs or DVDs give the best value by only going for high quality product packaging and, of course, design. Not to concern, this won’t invariably ramp up your costs- you can find a lot of great designers over the internet to outsource everything for very little money.

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Great Remarks Apropos DVD Slip Cases

DVD and CD packaging is likely one of the most typically unconsidered and yet absolutely essential practices to handle when replicating and putting out discs. Even the littlest detail can sometimes detract from the top quality of your entire project and thus tarnish your toil. Designing and accomplishing the appearance of those CDs and DVDs is the one thing you and your staff definitely want to get right. So you should never risk compromising your corporation’s good renown producing slipshod work! To begin with, here is what you must know with regards to CD DVD product packaging: there’s a considerable distinction between the duplication and the replication of media discs. You’ll discover that there is a significant difference, in spite of the fact that they look the same thing. Duplication uses precisely the same process you use at home whenever you burn CD albums, though at a much quicker execution rate.

Having said that, it’s pretty unfortunate that this approach is slightly more highly-priced because it’s usually utilized when carrying out smaller packs of around 10,000 or less. Additionally, it boasts a considerably lesser quality when compared with the second solution to DVD packaging to wit replication. Thus, make sure you select your methodology shrewdly.

CD and DVD packaging employing replication implies that the information will be transferred by stamping all data files onto the DVDs and or CDs. Then, they will be run through the printing press and finished off with a special coating. Normally, this is done for numerous DVDs, and the quality achievable is indeed extraordinary. You’ll also need to make a decision with regards to whether or not to utilize common cases or possibly the far more sophisticated digipacks. Traditional cases would be the sizeable plastic types that have a number of tracks for your cardstock cover and booklets. You may choose from diverse styles. They can hold several discs, and they’re really pretty well-liked because they furnish a little supplementary stability to the CD or DVD they will come with. Yet, they are pricey and not exactly green, if you don’t want to pay extra for ones produced from reused materials. Even more expensive: certified bio degradable products having a nil or even a negative carbon foot print.

By contrast, digipacks consist of card board featuring a small PVC fastener inside. They really are totally different – they tend to stand out, and they’re a lot better for our ecology. Ponder turning inventive regarding your CD and DVD packaging. By working with present-day technological innovation, there’s plenty of a chance to go far further than run-of-the-mill creatives to pick out something more special or maybe fun for that CD packaging. Popups, numerous materials used, paper cut-outs, and various artistic styles all work well and help make data products, info, shows and/or sound tracks stick out in their respective sales environment.

Beyond, special gifts or even competitions have similarly become popular additions to common packaging media discs. Everybody enjoys getting paper prints, vintage picture cards, autographs, as well as other items you can add to your DVD. Or maybe give them some unique codes consumers can put in on your current web page to gain access to insider video clips or sound tracks, sign up for competitive events, or end up with cost savings.

Product packaging DVDs and CDs could have a huge impact on conversion along with the opinion consumers form of your CDs or DVDs. So make sure your discs perform well by insisting on outstanding wrapping as well as design. No cause for concern, this won’t need to blow up production expenses- you can hire lots of world class design artists over the internet at eminently reasonable fees thus, the decision is solely yours to take…

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A Short Briefing re Interactive Catalog Publication

It’s distressingly simple to spoil even the best electronic brochure, even with all the effort in the world, if you have a poor choice of digital brochure package. When you’ve chosen to produce an online magazine the most important decision is to pick out your software supplier. This isn’t a trite question of just picking some good format for your magazine – on the contrary, this decision is serious as it can mean the difference between success of failure for your overall venture. Being easy to operate is the main part to look for from your chosen software. The software could be the most impressive you’ve seen – but if you’re unable to actually use it, it’s not worth a damn to you! Make certain to dry run different packages before you pick a provider for your ebrochure.

With hacking and spamming being an issue online, security measures should be your second consideration before creating a digital edition. What security is placed to secure the account? Will the content be protected? Can the readers just copy-paste your brochure content or has the digital publishing software supplier prevented such things? Is your content secure from copy-pasting by readers? Has a business strategy been produced? Regardless of which plan you choose you should consider the role of social media and ad-handling. Modern-day marketing means considering search engine necessities as you edit your content. Is your content only going to be freely accessible? You could think about offering a variety of subscriptions. Also, the nature of your content – is it monetized at all or is this solely a not-for-profit venture? Will you be using summaries to sell the digital publication? What’s the availability of the brochure? If it’ll be private you should be able to investigate many hosting possibilities or will it be public? If public you should probably host directly. Have you examined how you will deal with back copies?

Finally, remember to select a flash publishing software host that offers easy access to technical help. Are you able to telephone in or email anyone with problems? Be sure that they have good response time! Check whichever how-tos they have. These things might seem unimportant now, but in the event of an emergency, you’ll be relieved you considered this early on.

Only very careful choice will garner success. Without the correct provider your brochure won’t succeed as well as it could.

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A Guide To Finding CD DVD Replication and Packaging

We have come a long way from the time when only professionals could replicate CDs and DVDs. With the advent of blank media and the technology to duplicate it or burn it, almost anyone can now make their own CD. The ability to place digital media on a disc has changed how we both use and view this type of media today. It has taken only a few years for CDs to take over the spot once exclusively held by cassettes. Video and music cassettes are becoming dinosaurs before our very eyes. In time, our children may even view them like we used to view vinyl records and 8-tracks!

But where do you find CD and DVD replication and packaging services? Any large city worth it’s salt will have these types of duplication services. It is also very easy to find companies on the Internet that do this kind of business, and in fact, specialize in it. The world of CD and DVD duplication is wide open with many options for businesses and individuals.

For companies that simply need many CDs or DVDs replicated, there is a thriving market for duplication towers that don’t need a PC to be operated. They are the perfect choice for a business that needs to copy a lot of media without all the fuss and expense. Any good computer or large electronics store should have this type of hardware, and if not, should be able to point you in the right direction.

If you are in the music or video business and want to replicate your CD or DVD for sale to the public, some very good companies that oversee the entire process, from replication to artworks and graphics on the CD to creative packaging options are common. They specialize in helping those in the entertainment industry. They provide the technology needed for this service. Instead of burning the CD or DVD, they use a more permanent “glass press” method. They also have the creativeness to make the CD a custom design with mass appeal. They also help with the packaging so that it stands out from the rest.

Perhaps the advent of all these businesses that replicate and package CDs and DVDs mean that just about anyone can now produce their work and have it copied for friends and family or on a much larger scale. This is a great way for independent musicians and others to have an outlet for their work so that it will be heard and seen. It can have a professional look that will impress people to give it a listen or look-see. For people who are serious about their career in the entertainment business, this could not be better, and the good news is that you don’t have to look far to find a company that will do the job right.

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Audience Participation in Public Speaking

Here we have 18 methods you can use straightaway to encourage audience participation when speaking in public.

Audience Polling.

Easily done to get a quick poll of the audience. “Hands up in the room all those that have…” or “Those people that think they inclined to do this, could you please stand up” or “if you like that idea…cheer now”

Moving amongst audience.

With a roving microphone you can occasionally move into your audience just like Jerry Springer or Opra Winfrey. Careful though because you’ll have your back to some people and lose eye contact, but it does break up the routine.

Tell stories.

These involve your audience’s imagination, sense of humour and allows them to connect your world with theirs. This is subtle involvement

Humour.

Use humour where appropriate. Just having your audience laugh or chuckle involves them and gets those endorphins working which inject motivation and energy into them.

Jobs for the boys or girls.

Ask those keen ones to help with your handouts, be the timekeeper, be the fetcher and carrier with, say, the roving microphone. Doesn’t involve everyone but gets some people moving around enjoying their role.

Ask questions of the audience.

Easy to do in smaller groups, when training, for example. But in a group of 50 or more this can be tricky as peer pressure may ensure you get a loud silence thrown back at you. Rhetorical questions are best earlier on. Also you could use this with humour. After a period of silence you could say….”that was a rhetorical question by the way.”

Put people’s names in your speech.

Do a little research beforehand to find out who’s who in the organisation. Who doesn’t mind being mentioned and use their names.

Use audience questionnaires.

Have your handout buddies distribute a short questionnaire connected to the subject and ask people to complete these. Keep them short and self explanatory, at least with the instructions on what to do printed on the sheet. The last thing you want is people asking questions about how to fill it in.

Partner Pledge.

Quick and simple and ensures people start to take action following your input. Ask them to turn to a partner and make a pledge to them on what you’re going to do when you leave today. Afterwards you could ask for one or two volunteers to say to the whole group what they’re going to do.

Group discussion.

An old favourite in training circles and has it’s place in speaking as well. Set up a topic to be discussed which needs personal thoughts and ideas and then ask everyone to turn to their partner to discuss the topic for, say, 5 minutes. Alternatively ask two people sitting next to each other to join in with the two people in front of them, who could turn their chairs around.

Questions from the audience.

Usually taken at the end of the presentation and that’s fine as long as people know. You could take questions periodically, say, every 30 minutes. Or you could ask for them at any time and this is usually OK for smaller groups. But the worse scenario is that no one wants to ask a question. Faced with this prospect you could dish out index cards to everyone and get them to write questions anonymously. Ask them to pass the completed cards around the audience and ask people to read these out. Since the question doesn’t belong to them, you’ll get lots of people volunteering. A great idea I saw the other day, with a young audience, was phone text messaging. The speaker asked everyone to text a question to her mobile number. Sure enough within a few minutes the speaker was able to read out the questions she was receiving and answer them.

Use audience photos.

Need permission for this but incorporate audience pictures in your PowerPoint presentation.

Forum Theatre.

This is great fun and allows audience members to get involved in a role play without actually role playing. Let me give you one example of how this works and there’s plenty more. You need some actors on the stage or some very outgoing and enthusiastic audience members. Set up a situation, for example a sales scenario, and tell the actors, secretly, to do it badly. Run the acting for a few minutes and then ask the audience what they’re doing badly and how they could do it differently. Ask the audience to give their ideas straight to the actors who then act out this way or using their words, or whatever was suggested.

Flipcharts around the room.

Here you want some input from the audience in the form of ideas or suggestions linked to a subject. Have flipchart easels placed around the room beforehand and write on each chart the subject you want ideas on or the question to answer. Next put audience members into teams and ask them to physically walk over to a flipchart. Shout go and ask them to write down their ideas. After 2 minutes ask them to move onto the next chart and do the same thing. After about 10 minutes you should have lots of ideas or input to use how you wish.

Energisers.

Activities that put energy into the group. There are thousands out there, some risky some not, but they all serve the purpose of re-energising the audience in some way. The best ones are where the actual energiser is connected to the subject in some way otherwise some people think they’re wasting their time.

Quizzes.

Highly energetic and can be run in countless ways. Teams, individuals it doesn’t matter. The point is that you’ve prepared some questions on the topic and you’re going to run a quiz of some description to teach further information or test to see what people have learnt in a fun manner. Easy when you have smaller groups but large groups will work too.

Volunteers on the stage.

Does what it says on the tin. Let me give you an example to get you thinking about this. A speaker asked for 12 volunteers from the audience to come onto the stage and act out a particular character. The characters were all the challenging types of delegate you can get on training courses – the joker, the griper, the dinosaur etc. We had great fun acting out scenarios that were pre arranged by the speaker.

Bistro Exercises.

My final suggestion for you and the most effective. As an example, I arranged the room so that we had bistro tables which contained about a dozen people each. I then organised a series of games, activities, exercises that each table would do amongst themselves facilitated by me.

For example we asked alternate tables to act out body language movements and the adjoining table had to guess what the body language meant. We had tables solving puzzles and riddles to learn more about the subject. We set various syndicate exercises for each table. Each exercise had the instructions on handouts or on PowerPoint slides so that the instructions were clear.

Paul is an international speaker, trainer, author and coach based in the UK. He specialises in rapport selling and rapport sales management and can ignite his audiences large or small. Rapport selling gets more results.
Get your Ebook Presentation Excellence at http://www.archertraining.co.uk and sign up to our regular EZine of sales and management tips.

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Microsoft Word 2003 – Create Amazing Illustrations and Drawings in a Second

Microsoft Word 2003 has probably one of the most powerful drawing and illustration utilities around short of other full-fledged drawing programs like Adobe Illustrator or Macromedia Freehand.

The miracles start when you display the DRAW toolbar by selecting View > Toolbars > Drawing from the main menu.

The AUTOSHAPES drop-down list alone can go a long way towards creating your “masterpiece” illustrations because it’s got so many options, all configurable through other buttons on the same toolbar. BY selecting a drawing object and piling up different effects from other buttons, you can create an almost infinite variety of shapes and drawings, embedded right inside your text document.

AUTOSHAPES offers the following options: Lines, Connectors, Basic Shapes, Block Arrows, Flow Chart, Stars and Banners, Callouts, More Autoshapes (which opens up the Clip Art collection in a neat sidebar).

Here is how you can pile up different effects to obtain very pleasing and complicated illustrations:

Let’s assume you have selected an Block Arrow shape from Autoshapes.

MS Word will insert a canvas for you. Now your cursor has become the arrow tool and is ready for you to draw an arrow. Click and drag your mouse to draw the arrow automatically. As you can see, this arrow has no color. Let’s make it RED.

Select the arrow by clicking on it. Then select the color RED on your BUCKET tool. Click the bucket and your arrow is now RED.

Let’s also say you’d like to have a 3-D arrow. That;s very easy too. Click and select your arrow again and then click the 3D Style button at the far right of the DRAW toolbar. You’ll be presented a great many 3D effect choices. Click one and zap! You now have a RED and 3-D arrow!

You can easily multiply the number of effects and all the crazy possibilities by experimenting with the DRAW toolbar arrows. You’ll soon be addicted to this very powerful but very well-integrated smooth drawing utility and use it often.

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Ugur Akinci, Ph.D. is a Creative Copywriter, Editor, an experienced and award-winning Technical Communicator specializing in fundraising packages, direct sales copy, web content, press releases, movie reviews and hi-tech documentation.

He has worked as a Technical Writer for Fortune 100 companies for the last 7 years.

In addition to being an Ezine Articles Expert Author, he is also a Senior Member of the Society for Technical Communication (STC), and a Member of American Writers and Artists Institute (AWAI).

You can reach him at writer111@gmail.com for a FREE consultation on all your copywriting needs.

You are most welcomed to visit his official web site http://www.writer111.com for more information on his multidisciplinary background, writing career, and client testimonials.

While at it, you might also want to check the latest book he has edited, PRIVATE TUTOR FOR SAT MATH SUCCESS 2006:

http://www.lulu.com/content/263630

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Small Business Marketing Article: Create A Flood Of New Clients

I think it would be safe to say that all small business owners want more clients. One way to generate a steady stream of new clients for your small business is with the small business marketing article. Writing articles and publishing them on the internet has several benefits that will help to generate more exposure, credibility, and ultimately more clients for the small business owner.

By writing original industry specific small business marketing articles a company or individual can position themselves as experts in their particular field. This is very attractive to potential customers as people like to deal with those they perceive to be knowledgeable and competent. Writing and publishing small business marketing articles places you in that position.

Another way that these types of articles help develop a steady stream of new clients is that when submitted to article directories they help to increase your exposure in the search engines and in turn will deliver even more targeted traffic to your business website. As people read your article they will share it with others or even publish the article on their website which creates a viral effect as your article spreads throughout the internet.

These are some of the major advantages of the small business marketing article. If you are the owner of a small business you should definitely consider implementing this strategy into your marketing mix. All it takes is a little time and effort and you receive the long term benefit of the article being available online working for you virtually forever.

© Copyright Chris Monato.

Chris Monato is an internet marketer and online entrepreneur. http://www.income22.com

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Online Article Submission Sites See Trends in Society and Online Use First

Can an online article website see trends in society? Sure, as people write what they are thinking about and writers are generally on the front of trends as we know. This fact was recently discussed on an online article submission website.

And well Indeed I tend to agree with this summation in that it appears the online article submission sites are the first to see trends in the changes in writing, communication, internet and society.

I believe this is because such sites dissects the viewer, reader, writer and industry or hobby sector and many of the top online article submission sites have also improved a lot in that all the so-called “Get Rich Quick” stuff is getting drown out by reality based content.

It seems to set the bar a little higher and the author’s works are getting better actually, as is my writing, which I never thought to be very good actually, having got a D+ in journalism in Junior High School? Go figure? That was the worst grade I ever got in school and kind of set me back a notch in ego in those early years I tell ya!

Sociology in the present period could indeed learn a lot from the online article submission site’s data on the Internet, as it seems like a mini-online over view of a wide cross section of activities, which explain who we are in the current society. Consider all this in 2006.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Lance Winslow - EzineArticles Expert Author

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Five Primary Steps to be an Author

Everyone would think writing as a job or hobby is stressful. This is one of the reasons why we have only a very small quantity of authors compared to business and other social and administrative sectors. But everything and your aspiration is not that hard to attain! This article will inform you the foundations to be an author.

1. Curious with everything: Curiosity is the first and foremost step to make you an author. Do you think you are curious? If not, you should development the sentiment of eternal information thirst. If you think you do not have this sentiment, start to development it at this moment.

You will never be an author if you have no or do not devote to start “curiosity sentiment” at this moment, because information; in other words, knowledge, makes you want to know more: curiosity invents another curiosity, and as you development this sensation more and more, even God cannot stop you from becoming “an author.”

However, being an information container is not enough, you must inquire your self; why information? Why this is the result and not that? Does this only occur in my country? Why should this information be appealing to me and others? And finally it is you, the prospective author, to invent more curiosities in your own ways.

2. Always want to express: Well, the above statements inform as well as develop your “curiosity sentiment” and by this, you become what I call an extensively informed person. Why be informed? There is no point to be informed without doing the consequence of this “being informed”. The second step to be an author is to express these information to the public, the larger the better.

The job of the author is to reveal his/her internal secrets to anyone. Think of the ways to reveal the secrets you think important to the world as much as possible; furthermore, try to make those secret easy to understand for even the socially deprived citizens.

3. Be a genuine critic: Develop the “criticism stereotype.” Author always has the sense of criticism; however, this criticism must be genuine, which mean single-mindedly for the good of the many. Do not just try to make criticism for public image or self-benefit; this would be dangerous in losing public attention.

4. You are always better: Be always of the opinion that “you are always better”. One of the secretes to be an author is “self-confidence.” Develop this self-esteemed nature by thinking that your expression will add more betters to the former better: best of the best and.

5. Be accustomed to criticism: be ready and always conscious that you will have either constructive or destructive criticisms. This is simple for author, because our life is about reading and sharing each other.

Your very first startup steps to be an author is to be informed from this article, whether you should believe it or not and expressing your criticism after all. Remember! Author’s life is just about curiosity and followed by sharing.

Vicheka Lay - EzineArticles Expert Author

Lay Vicheka is a translator for the most celebrated translation agency in the Kingdom of Cambodia, Pyramid Translation Co.Ltd.. He is now hoding other two professions: freelance writer for Search Newspaper; focusing on social issues and students’ issues and Media Liaison Officer for Asia’s first free on-line IELTS consultation website. Lay Vicheka is the expert author for ezine and prolific article contributor to other websites around the world such as articlecity, 365articles, spiderden, talesofasia, etc (Just google him). He is also a volunteer Cambodian-newspapers columnist (Rasmey Kampuchea and Kampuchea Thmey). Lay Vicheka has great experience in law and politics, as he used to be legal and English-language assistant to a Cambodian member of parliament, migration experience (home-based business) and in writing. He is also member of a New York-based research company. Posting address: 221H Street 93, Tuol Sangke quarter, Russey Keo district, Phnom Penh, Cambodia. Tel: 855 11 268 445, vichekalay@yahoo.com

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Five Easy Ways To Write And Sell More

Globalization affects writers too. In 2005, you’ll find yourself competing with writers from all over the world for space in newspapers, magazines, on the bookshelves – and online, of course. You can, and must, fight back.

You need to get creative. You need to write more, and sell more.

Here are five EASY ways to do that:

=> 1. Multiply the ways you use your material

When you get an assignment and begin your research, think “multiple use” from the outset.

For example, let’s say you have an assignment from a fitness magazine to write about the glycemic index. Sit down and make a list of possible other uses for your research. If you’re writing for a magazine targeted to women, you could rework the material for men’s markets, parenting magazines, even animal magazines. You could write small filler pieces of less than 100 words for “front of book” sections in other magazines.

Don’t stop there. Do a Web search for other markets. Think of: magazines and newspapers in countries other than your own, Web sites, and large companies which may be interested in using your information to inform their consumers.

There are always a million ways you can get more mileage out of your material. Start thinking creatively now.

=> 2. Get multiple assignments from a single source

When an editor has given you an assignment, send that editor more proposals. It’s always easier to sell something to a current customer than it is to a new customer. Send your current customers (editors) one proposal a month. The more often they see your name crossing their desk, the more they’re inclined to give you an assignment they’ve developed in-house.

=> 3. Sit down and writeresearch later

Write first, research later. This sounds counter-intuitive, but it helps you to write more and sell more. It’s easy to get caught in the quagmire of research. You can collect so much material that you lose all enthusiasm for the projectthe more you collect, the more overwhelmed you feel.

For example, let’s say you’re writing a novel. Your hero is a cop. You don’t need to know that much about his day-to-day working life to write the first draft. You don’t need to know specifics of weapons used, or any of a hundred other things. Focus on the characters and the story. Do some research as you go, but aim to do the bulk of your research after you’ve written the first draft.

Here’s how: when you get to a spot in the ms where you need specific info, put: “XX Research”. You can add a comment about the kind of research: primary, or secondary, and where you’ll get the material. Or just put the old printers’ mark: “TK” meaning “to come”.

If you’re writing a magazine article about a topic you know nothing about, create an outline before you begin to research. Your outline can be as simple as: Who, What, When, Where, Why and How. Then write your article as you do the research. Hint: with this technique, you’ll write more than you need, so be ruthless when you edit.

=> 4. Write about what you’re living

What’s happening in your life right now? Whatever it is, use it. You must use it right now, because chances are that you won’t be able to use it later. Time moves on, you become a different person.

Here’s how this works. Let’s say you’re a new parentbingo! You have a mass of markets you can write for. You also have a lot of first-person, real-life information which is coming into your life without you having to do anything much at all.

Maybe you’ve started back at school as a mature age student, or you’re taking a course in something new to you. Before you stroll into the door for the first seminar, start lining up markets you could approach with stories about your new field.

You must make use of this “found” information now, when you’re in the midst of living it. If you don’t, you’re missing a great opportunity. You will also find that as this period of your life passes, you won’t be able to write about it. A couple of years ago I was asked to contribute to a parenting manual. OK, I thought, not a problem, I’ve had children. Sadly, it turned out to be a major problem. My children are adults. I found it horribly difficult to put myself into the mindset of the parents of young children.

Write about what you’re living NOW.

=> 5. Write about what you love

What intrigues you? What do you do in your spare time? Do you garden, knit, breed Great Danes? Whatever you do as a hobby can be a money-maker for you. There’s nothing so esoteric that there’s not a market out there.

The benefit of writing about your passions is that you can write easily about it. You have the basic knowledge. You know what concerns other people have. Write about them.

Remember that you don’t need to be an expert. Once you’re an expert, it’s hard to write for beginners. Write about what you love, and watch your sales multiply.

Get started right now, writing more, and selling more. It’s truly easy. You’ll find that when you use these five tools each day, they will become part of you, and your writing career will take off.

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